Identity for a rustic boutique nestled between the coast of North Carolina and the Blue Ridge Mountains. The direction for the identity came about when the client was inspired by rustic cabins in Oregon. The brand is built from imagery linked by the active lifestyle and stylistically informed by the products within the store. The bold colors of grey, white and the red heart on the door add layers of clarity and a sense of home that reflect the mood of the space.
House of Hocapontas is a boutique that will house a collection of artisan goods and wares carefully curated by owner Gina, whose cabin resembles the shop. Here, you can find things for women and men and the place we call home. A a shop that strives to empower the love and zen in all of us and makes the practice of yoga and decorating dreams come true, just to name a few of it's attributes. House of Hocapontas offers versatile apparel that is comfortable and convertible. The boutique will also feature hand made goods made by locals and abroad, artwork, crystals, smudge kits, craft teas and coffees as well as one-of-a-kind treasures.
Art Direction, Design, Identity, Typography