Our nominated submission for the 3rd Annual Jersey Collective Year 3 Show which took place November 4, 2017. New Jersey is a diverse state bordered by the Atlantic Ocean, Pennsylvania, Delaware and New York. The state is divided into four geographical regions featuring all different kinds of landscapes. Pine forests, salt marshes, quarries and beaches make up the Atlantic Coast while you can find rolling hills, narrow valleys and major cities in the northeast region. In New England, there are many lakes and elevated rock ridges. And In the northwest, you can explore the Kittatinny Mountains and the famous Delaware Water Gap that opens up to the scenic Appalachian Mountains. With the direction of this poster we wanted to include all of the elements that New Jersey stands for through its unique landscapes. The colors are referenced from the state flower being the violet and the blue, green, and teal color palatte come from the iconic fluorescent signs and retro menus from iconic New Jersey diners.
Design, Digital Illustration, Typography
The show featured one printed image from each week of Jersey Collective’s third year–work. 52 photographs by 52 photographers. The images were taken across every corner of the garden state and depict the people, landmarks, and natural scenes of New Jersey through the eyes of photographers. The images for the show were curated by Jersey Collective founder Kerri Sullivan.
Get to know Jersey Collective founder Kerri Sullivan a bit more:
Where are you from and what is your background?
KS: I originally grew up in North Jersey but for the last several years, Monmouth County has been home. I used to work as a photographer and for other photographers (doing retouching and second-shooting weddings), but now photography is mainly a hobby for me and most of my work is Instagram-based. In addition to running Jersey Collective, I'm a librarian and a writer.
What inspired you to start Jersey Collective?
KS: I wanted to start Jersey Collective for a few reasons. One was that I started taking Instagram more seriously in 2013 and I started connecting with other creative people who lived in New Jersey. I wanted to create a project that would bring these people together--a real community. I am also proud of where I come from and I'm frustrated whenever anyone takes a cheap shot at my home state. People seem to have a lot of strange stereotypes about New Jersey, and I envisioned a project that could challenge those misconceptions.
Jersey Collective has an amazing following on social media. What do you think people connect with the most?
KS: Since the beginning, it's been really important to me that Jersey Collective is a welcoming place for everyone. Anyone can participate in the project. They just have to be available, willing, and they have to stay within some guidelines. I think this authenticity comes through and our followers recognize that the project is really genuine and is a fun passion project for everyone involved. Our logo and branding help, too--we are pretty consistent with how we post and when, and whenever I have to write an announcement, it's just my voice. I also think what I said above is a big part of why people connect with the project: being proud to be from New Jersey is a pretty common feeling.
Where is your favorite place to visit in New Jersey? What about your favorite place to photograph in New Jersey?
KS: I'm really attached to Sandy Hook, Allaire Village, and Asbury Park. I think I've taken a lot of my favorite photos at those places. One of my favorite things to do is to take day trips and long drives to other parts of the state I haven't been to before. I recently did that in South Jersey with my boyfriend. We went down to Mays Landing and visited a few historic sites. South West New Jersey is a big question mark in my mental map and I'm looking forward to getting down there sometime soon.
What is your dream for Jersey Collective? Are there any other states in mind for the future?
KS: I have a few things in mind for the future that I'm not yet ready to share. I like to squirrel away quietly on things and then reveal them only when they're ready. But talking bigger picture, I'll be happy just to see Jersey Collective grow and sustain itself and get more opportunities for our community. I can't imagine expanding to another state because running one account is a lot of work, and because one of the main points is that this is for Jersey, which is underrepresented sometimes and needs something like this more than other states, I think.