We never thought we'd work on a project for a car dealership, but we were wrong! We had so much fun creating these illustrations for a car dealership employee of four years who does so well, they decided to give her an archetype. These designs will be used for promotional material such as business cards, brochures, keychains, and apparel. Our client wanted soft colors with fun, yet bold illustrations. Her enthusiasm and contagious smile aids in her already built in ability to sell cars hence how she acquired the name: "Karen the Car Genie."
Art Direction, Illustration, Identity, Typography