The concept for this poster design explores themes dealing with everything from 1960’s/70’s films to redefining the modern day femme fatale. The dreamy blues and pinks for the color palette and illustrations are based on vast desert landscapes as well as drive-in theaters. Complete with a hand-drawn typeface wrapped in southwest nostalgia and influenced by the colors and typefaces from vintage National Parks posters.
Art Direction, Design, Illustration
Pamela Flores is a singer/songwriter based in Bradley Beach, New Jersey. Her sound can be described as blues rock with a jazz influence. Think Janis Joplin meets Duke Ellington. Pamela has a soulful voice and a contagious smile. Her music has explored concepts of feminism, traveling, breakups, her roots in Chile, and her passion for working hard and helping others through her music.
Where are you from and where are you going?
P.F: New Jersey... I don’t claim any specific place because I spent my half of my childhood in one place and half in another.... I’m going wherever this ride called life takes me.
What made you want to become a singer and who were your major influences that still inspire you and influence your sound today?
P.F: Ever since I could remember it was all I wanted to be. My influences differ so much from one another but definitely Janis Joplin, Selena, Envogue, Lauryn Hill, Aretha Franklin, Disney princesses (because let’s be honest they were my most major influences as a child)
Which songs off of your EP are you most proud of writing? Do you prefer to play/write alone as opposed to playing in a group?
P.F I only have two original songs on my EP and I am proud of both. It’s hard to choose because they came from different places and different experiences. I like to write alone for the most part. Music to me is so intimate and writing from my heart and soul is such a vulnerable experience that I have to write at least the foundations of each song alone.
For a lot of people, music is their muse. Do you have other hobbies that you love just as much as music?
P.F Nothing compares to music. So lame and cliché I know, but I guess other than that I do love doing yoga and practice quite often.
The art direction for the album release poster was influenced by Ashley’s love for flowers, organic shapes, cherry blossoms and the color pink. An airy layout with digital illustrations and both script and bold typefaces mesh together poetically defining Wishful Thinking which is the name of the album.
The album artwork was heavily influenced after a photo shoot in North Jersey at an orchid greenhouse. We only had a half hour to shoot the photos before the moon made itself present, however we managed to get the contemporary, natural shots Ashley was looking for. The front cover features a rustic look, western typeface for the country sound, and again a pink tint overlaying the images front and back. The back cover we kept more simple, distorted layered images of palms and greenery and a sense of surrealism with the text left aligned to the photo and the cherry blossoms from the album release poster making their appearance, making a subtle connection to the front cover.
Art Direction, Design, Photo Direction, Album Artwork
Ashley McKinley is a singer songwriter from central New Jersey. Her unique sound can be described as a blend of modern pop with a relaxed country undertone. Ashley and Emily became friends through Blackbird Presents where they work together. Ashley came to us when she was working on her first album. Her debut album came out December 29th, 2017.
Where are you from and where are you going?
AM: I grew up in Tinton Falls until the summer of 6th grade and then I moved to Howell. I would like to be going somewhere that is conducive to a creative environment. Somewhere that has a room with especially echo-ey walls, that has green plants, and is surrounded with music that I like or feel inspired by would be ideal. I am thinking of moving to New York City. I will also be continuing my eduction in music for songwriting, but I am not sure which one yet.
You have been singing and playing guitar for a long time. When was the first time you knew you wanted to make music? Who were your major influences that first inspired you and who influences your sound today?
AM: The first time I knew I wanted to write my own music was when I was sitting in the parking lot listening and singing along to an Avril Lavigne song. I remember wanting to change some of the words and part of the melody. I used to make up little rhymes and melodies as a kid and one day, when I was 8 years old, I wrote an entire song acapella called, "Me." I was very influenced at the time by whatever songs were on the radio. My mom and uncle used to show me a lot of country music. As a kid, I really liked The Dixie Chicks, Christina Aguilera, and NSYNC. I also frequently attended broadway shows with my grandfather. I loved all types of music and art from a very young age. When I was in my late teens, I was introduced to artists like Bob Dylan, Carole King, and The Beatles. This changed my life. I also discovered and fell in love with songs by Norah Jones, Christina Perri, Sara Bareilles, Kacey Musgraves and so many more. Something all of these writers have in common is that their songs are incredible and written without a band. It's just them singing and playing the song on their instrument, whether it be piano or guitar. It became my goal as a songwriter. Of course having a band is incredible and adds so much, but like these artists, the main focus for me, is the song itself. It needs to be strong enough to stand alone.
Your music on Wishful Thinking flows beautifully for someone who has only had one album. Were you working on it for a long time?
AM: From ages 16-21, I had the privilege of being able to work in a studio for endless hours, with everything I needed at my disposal. From 16-18, I had a small EP recorded and almost ready to go that I pulled the plug on. A few of those songs were re-worked but made it on my album. I was mostly focused on making sure the songs sounded different from one and other than the same. I wrote a lot of songs that didn't end up on the album and one of the reasons was that they would sound too much like another song that was already going on. However, it was really important to me that it flowed together as a whole. I didn't want anything to come out of left field when the next song played.
Which songs off of your album were your favorite to write? What are these particular songs about?
AM: "I Can" might have been my favorite to write because it felt really natural and I also enjoyed crafting it as a songwriter. It was one of the first songs I wrote really conscious of song structure. I had a goal with that song to keep things short, simple, and to the point. I also wanted a big chorus that was uplifting and I was able to make that happen. This song is about regaining strength after getting your heart broken.
"Falling Apart" is a special song to me. I wrote this song after putting songwriting down for a little while. I played this song at a lot of open mics and people liked it so much that they began requesting that I play it. At the time, I wasn't fully sure I should commit to songwriting as a career and now I thank this song for helping me believe in myself. After getting such good feedback, I decided to record it. When hearing the first rough mix which included a full band arrangement, I realized I wanted to record and write music for the rest of my life, and decided to make my album, Wishful Thinking!
What are your plans for the future? Hopefully a tour is in the works?!
AM: Well, I am constantly writing new songs! I'll be working on new material for the next couple of months and then I will start to choose the right blend of songs again for my next album. I am aiming to start recording at the end of the year. As far as tour goes, I will be playing locally of course and I am working on a few gigs in Brooklyn, Philadelphia, D.C., and New York State. I would looove to be a supporting act on an up and coming artist's tour. So that is my goal!
When the band Lyons needed artwork for their shows. They wanted posters that were fresh but also unique with an abstract and old world style. We were inspired by 19th century children's book illustrations. We took drawings and woodcuts scanned from vintage encyclopedias and books. From there, we arranged them and created collages. We paired the collages with typography that had a similar style to the feeling conveyed with this surrealistic approach. We chose not to add any color except for the background color which is grey with a slight lavender hue.
Collage, Digital Imaging, Typography
Lyons is a refreshing, women-led dreamy rock band from Central NJ. The members that make up Lyons are Jenny Chyb, drums, Sharon Mcdonough, lead guitar, backup vocals, Lisa English, bass, guitar, Charleen Cucci, keys, and Amy Malkoff, vocals and rhythm guitar.
Where are you from and where are you going?
SM: We are from Asbury Park NJ and areas nearby. We are probably not going anywhere any time soon, we are all pretty settled here!
Who are your biggest influences for your sound and writing?
SM: We all really like so many different types of music. We generally don't hold back when it comes to incorporating influences and what we are feeling in the moment. If it sounds cohesive to us, as a group, generally we will play it. We all contribute and write the songs. That is, in my opinion, the best part about being in Lyons. We share a camaraderie that is so perfect for writing and being great friends, as well. As far as sounds, Amy and I (Sharon) have two different guitar sounds. Mine having as much reverb as possible and I try to keep it pretty linear, as far as guitar lines. Amy mixes it up with a lot of tremolo and reverb. We meet in the middle and it works. Charleen is also in the front of our sound and brings amazing texture to anything we play. Lisa and Jenny are so great and bringing a low end that really moves. We always want to have a rhythm that encourages movement.
Where did the name Lyons come from and why have you chosen it for the name of your band?
SM: It sounds like Im being overdramatic, but I woke up and it popped in my head. and..It was one that we could all agree on.
On your album titled Lyons, there is a song entitled Cloudless Blue. I love the buildup right before the chorus? What was the inspiration for this song?
SM: Thanks! The inspiration came from practicing in our studio in the winter and it was freezing cold. The winter felt, quite literally, like it was never going to end. We jokingly said, "Lets write a song about it," Lisa started playing a bass riff and I followed. It was a jam that became a song, much like most of our songs. That was the third song we ever wrote together.
Are you playing a lot of shows and are there any talk of future tours?
SM: We have recently started playing outside of Asbury. We had originally started as a band to play music and have that connection with each other. We had never planned on leaving the basement. Just drinking wine and jams. We really were proud of what we were coming up with and wanted to share it with our friends, so we booked a few shows..then it all took off from there. This year we really want to focus on recording. We have 3 new songs almost fully done. One will be released on a split 7" with the band GODS. Hopefully we will have a few more ready to go soon! We have some out of town shows in the next couple of months, and we are super excited about that!
The name of the single, Retrograde speaks for itself, so it wasn't hard to come up with artwork to emulate this astrological phenomenon. In modern western astrology, this symbolism is said to represent within different areas of life involving mental functions, attaining knowledge, communication, and short travels. After the band sent us polaroids they recently shot on vacation, we knew we wanted artwork that was dark and psychedelic with moody color tones to tell their story: Retrograde.
Art Direction, Digital Imaging
Hailing from Asbury Park, NJ: The Cold Seas is an alternative indie rock band with a dark side, mixing sophisticated synth sound with folk and psych inluences. Formed in 2014 and signed by Roc Nation. Chad Sabo is the mastermind and songwriter behind The Cold Seas as well as lead guitar and vocals, accompanied by Nash Breen, drums and Erik Rudic, guitar.
The idea for Worth was created by a rapper under the name Haddi, born in Neptune, New Jersey. Haddi told us Worth stands for "We Often Reject the Hurt." He originally wanted a logo to have a similar style to Obey and Thrasher clothing lines and this is what we came up with. From then on, we shook hands and agreed. As of now, Worth is in the hands of TB Designz and Haddi.
A collaboration with two people can make something special. A collaboration with multiple people can accomplish anything. Worth is just that, a clothing company with many talented artists. We are very lucky to be a part of this brilliant idea. We had the opportunity to create the identity for Worth and we can't wait to see what the rest of the team accomplishes.
Art Direction, Design, Typography
Our nominated submission for the 3rd Annual Jersey Collective Year 3 Show which took place November 4, 2017. New Jersey is a diverse state bordered by the Atlantic Ocean, Pennsylvania, Delaware and New York. The state is divided into four geographical regions featuring all different kinds of landscapes. Pine forests, salt marshes, quarries and beaches make up the Atlantic Coast while you can find rolling hills, narrow valleys and major cities in the northeast region. In New England, there are many lakes and elevated rock ridges. And In the northwest, you can explore the Kittatinny Mountains and the famous Delaware Water Gap that opens up to the scenic Appalachian Mountains. With the direction of this poster we wanted to include all of the elements that New Jersey stands for through its unique landscapes. The colors are referenced from the state flower being the violet and the blue, green, and teal color palatte come from the iconic fluorescent signs and retro menus from iconic New Jersey diners.
Design, Digital Illustration, Typography
The show featured one printed image from each week of Jersey Collective’s third year–work. 52 photographs by 52 photographers. The images were taken across every corner of the garden state and depict the people, landmarks, and natural scenes of New Jersey through the eyes of photographers. The images for the show were curated by Jersey Collective founder Kerri Sullivan.
Get to know Jersey Collective founder Kerri Sullivan a bit more:
Where are you from and what is your background?
KS: I originally grew up in North Jersey but for the last several years, Monmouth County has been home. I used to work as a photographer and for other photographers (doing retouching and second-shooting weddings), but now photography is mainly a hobby for me and most of my work is Instagram-based. In addition to running Jersey Collective, I'm a librarian and a writer.
What inspired you to start Jersey Collective?
KS: I wanted to start Jersey Collective for a few reasons. One was that I started taking Instagram more seriously in 2013 and I started connecting with other creative people who lived in New Jersey. I wanted to create a project that would bring these people together--a real community. I am also proud of where I come from and I'm frustrated whenever anyone takes a cheap shot at my home state. People seem to have a lot of strange stereotypes about New Jersey, and I envisioned a project that could challenge those misconceptions.
Jersey Collective has an amazing following on social media. What do you think people connect with the most?
KS: Since the beginning, it's been really important to me that Jersey Collective is a welcoming place for everyone. Anyone can participate in the project. They just have to be available, willing, and they have to stay within some guidelines. I think this authenticity comes through and our followers recognize that the project is really genuine and is a fun passion project for everyone involved. Our logo and branding help, too--we are pretty consistent with how we post and when, and whenever I have to write an announcement, it's just my voice. I also think what I said above is a big part of why people connect with the project: being proud to be from New Jersey is a pretty common feeling.
Where is your favorite place to visit in New Jersey? What about your favorite place to photograph in New Jersey?
KS: I'm really attached to Sandy Hook, Allaire Village, and Asbury Park. I think I've taken a lot of my favorite photos at those places. One of my favorite things to do is to take day trips and long drives to other parts of the state I haven't been to before. I recently did that in South Jersey with my boyfriend. We went down to Mays Landing and visited a few historic sites. South West New Jersey is a big question mark in my mental map and I'm looking forward to getting down there sometime soon.
What is your dream for Jersey Collective? Are there any other states in mind for the future?
KS: I have a few things in mind for the future that I'm not yet ready to share. I like to squirrel away quietly on things and then reveal them only when they're ready. But talking bigger picture, I'll be happy just to see Jersey Collective grow and sustain itself and get more opportunities for our community. I can't imagine expanding to another state because running one account is a lot of work, and because one of the main points is that this is for Jersey, which is underrepresented sometimes and needs something like this more than other states, I think.
The concept for the NJCASA poster deals with strong emotion and statements regarding standing up against sexual assault. Themes of feminine beauty, strength, feminism, the phoenix rising, and the courageous warrior. We were inspired by the art deco paintings by Alphonse Mucha. We came up with an elegant floral design, inspired by a vintage mirror and a modern twist of a phoenix having a female persona rising up and flying over the moon.
Art Direction, Design, Illustration
We were sought out to design a baby shower invitation in the style of a whimsical storybook theme, complete with woodland animals. These were hand-drawn and painted with watercolors, printed on thick card stock and bound together to look like a children’s book. We were excited to paint with watercolors, as this was our first design using that watercolor as a medium. The client was thrilled with the design and how it came out.
Our inspiration for the invitation was the children’s book, “Brown Bear, Brown Bear What do you See?” The invitation tells a story of a gathering for a newborn. The butterflies and the woodland animals guide the bear to the location of the baby shower. The bear is separated the furthest away from the group and is led to the gathering by the butterflies and the woodland animals. Eventually, everyone is together for the gathering, happy and celebrating the newborn.
Dimensions: 7” x 7”
Art Direction, Design, Illustration
What five children’s books do you love, and why?
Brown Bear, Brown Bear, What do you see? (was Jamie’s all time favorite)
The Very Hungry Caterpillar
Green Eggs and Ham
The Little Engine that Could
What inspired the whimsical storybook theme for the baby shower?
I have always been a big reader and as a kid I loved nothing more than a trip to the bookstore. There are so many children’s books I can’t want to read to the baby, so it seemed like the perfect theme. I also thought a whimsical storybook theme presented a lot of opportunities for fun and creative decorations!
Do you have any names in mind for the newborn?
We do have some names in mind but we want it to be a surprise for everyone when the baby is born. We also don’t know the sex so we’ll need to have two names ready.
What are you looking forward to the most, once the baby is born?!
We are excited for all the usual things — meeting the baby, seeing its first smile, watching its personality develop — but something else we’re really looking forward to is introducing it to our dog. We hope the baby and the dog become best friends!
“I love the invitations, they are so creative and beautiful, and we have been getting so many compliments on them! I really appreciate how they took our ideas and feedback to make the perfect invitations for us.”
This design is available on Etsy for purchase
Identity for a rustic boutique nestled between the coast of North Carolina and the Blue Ridge Mountains. The direction for the identity came about when the client was inspired by rustic cabins in Oregon. The brand is built from imagery linked by the active lifestyle and stylistically informed by the products within the store. The bold colors of grey, white and the red heart on the door add layers of clarity and a sense of home that reflect the mood of the space.
House of Hocapontas is a boutique that will house a collection of artisan goods and wares carefully curated by owner Gina, whose cabin resembles the shop. Here, you can find things for women and men and the place we call home. A a shop that strives to empower the love and zen in all of us and makes the practice of yoga and decorating dreams come true, just to name a few of it's attributes. House of Hocapontas offers versatile apparel that is comfortable and convertible. The boutique will also feature hand made goods made by locals and abroad, artwork, crystals, smudge kits, craft teas and coffees as well as one-of-a-kind treasures.
Art Direction, Design, Identity, Typography
This three part series depicts the aging process of land and time using photographs and scans through digital collage. Showing the way nature and environment grow using mostly original digital photographs with a muted color palette consisting of neutral and earth tones.
Historical parks as well as environmental conditions, different weather patterns, desolate, congested and overgrown lands inspired this project. The focus is mainly on time and space as well as the mood of an environment, nature, and animals. The background layers are made up of objects and textures such as fingerprints, hair, fossils, maps, postcards, wings, feathers and dried plants.
Art Direction, Design, Photography, Digital Imaging
She Wears Black After Midnight is a series of drawings from Oaklore Collective. The absence of light is where we find a luring figure. The temptations of the unknown will guide you to a darker realm. Taking past stories from an older generation of people we meet along the road and creating magic with ink. Five terrifying tales will be available through the shop in a 8x8 frame
Art Direction, Design, Press Production, Copywriting
Prints available soon
We never thought we'd work on a project for a car dealership, but we were wrong! We had so much fun creating these illustrations for a car dealership employee of four years who does so well, they decided to give her an archetype. These designs will be used for promotional material such as business cards, brochures, keychains, and apparel. Our client wanted soft colors with fun, yet bold illustrations. Her enthusiasm and contagious smile aids in her already built in ability to sell cars hence how she acquired the name: "Karen the Car Genie."
Art Direction, Illustration, Identity, Typography
We were chosen to design two different t-shirts for a weekly game of kickball. Each game is to support Corey Patricia Thomas on her journey to teach yoga in Africa. Corey is a yoga teacher, a life coach and a Africa Yoga Project ambassador. She came up with the names, “Pitches Be Crazy” and “Saved by the Ball” for the two teams. After speaking to her, we all agreed on a retro summer camp approach with a limited color palatte for the two t-shirts. Each design is screen-printed on pinnies and will be worn by each player.
The Africa Yoga Project started in Kenya in 2007. The organization teaches yoga to all ethnic backgrounds in order to bring positive change to people’s lives. Over the years they expanded to 6,000 individuals by offering 300 classes a week.
Art Direction, Design, Typography
Where are you from and where are you going?
CP: I am originally from NJ, came back to the area a couple years ago after moving around the east coast. In 2014, I completed my teacher training with Ana Forrest. Yoga allowed me to uncover and feel my true authentic self. Once I got a glimpse, I couldn’t turn back.
How long have you been doing yoga?
CP: I stumbled into a yoga class in 2012 looking for some release for neck and shoulder pain due to stress and anxiety. It took some classes that I somewhat enjoyed but it wasn’t until I experienced Forrest Yoga that I was hooked. The detailed attention to breath, tracking through feeling and relaxing of the neck were in poses quickened by blood. Through this, I learned how to heal the tension in my body.
How did you find out about the Africa Yoga Project?
CP: A photographer friend of mine was in Africa taking photos of orphanages and the underdevelopted communities. I was curious about his adventures and my heart ached to see the poverty. Long story short, he suggested that I take a look into Africa Yoga Project. Once I did, there was not a doubt in my mind that I need to support this non-profit.
We're glad to be part of the cause, who else is supporting this fundraiser/charity?
CP: So many local business have donated raffle prize items. Joe Leone’s, Inlet Yoga, Yoga Barn, local life coaches, 13th Ave Studios, Sapphire Holistic Center and SO MANY MORE!
What do you hope to accomplish through teaching yoga?
CP: I want to bring yoga and inspiration to those in underprivildged countries whom may not ever have the opportunity to experience this type of self care and inner healing work. The journey towards healing starts within. When you are given the tools and opportunity to do the work on your inner self, it changes the outside world.