The idea for Worth was created by a rapper under the name Haddi, born in Neptune, New Jersey. Haddi told us Worth stands for "We Often Reject the Hurt." He originally wanted a logo to have a similar style to Obey and Thrasher clothing lines and this is what we came up with. From then on, we shook hands and agreed. As of now, Worth is in the hands of TB Designz and Haddi.
A collaboration with two people can make something special. A collaboration with multiple people can accomplish anything. Worth is just that, a clothing company with many talented artists. We are very lucky to be a part of this brilliant idea. We had the opportunity to create the identity for Worth and we can't wait to see what the rest of the team accomplishes.
Art Direction, Design, Typography